Things, they are a-changing at Netflix. It implements HD streaming on the Xbox 360, hires a new fellow to focus specifically on digital distribution, cans the art of selling secondhand DVDs and now, it's putting the kibosh on the remnants of HD DVD. If you'll recall, the rental firm chose to go Blu-ray exclusive back in February, and frankly, we're surprised the dangling love affair with the now-defunct format has lasted this long. Based on e-mails shot around to HD DVD renters, we're informed that the outfit will "no longer carry HD DVDs" effective December 15th; if you insist on keeping your HD DVDs in your queue, Netflix will kindly replace them with DVDs and go about its merry way. One more reminder of the brutal format war that was, but we'll never (ever) forget.

[Thanks, Shawn]

Sure, sure, the format war is over, but we never expected HD DVD to just disappear overnight, and it looks like the combination of deeply-discounted hardware, cheap media, and a weak economy are keeping Red alive even as Toshiba pretends no one really wants true HD anyway. Players are going for as little as $60 with movies available for $10, and retailers like Buy.com say that "sales are still very strong." Of course, eventually all this stock has to run out, so we doubt this'll be a long-lasting phenomenon, but hey -- stranger things have happened.

Honestly, we were taken aback when Toshiba released version 3.0 firmware for its launch HD DVD players two years after release, but that has been replaced by absolute shock, at a 4.0 software update for the long-dead format. The whole family can join in on this one, either via the player or downloading and burning a copy from the website, with updates available for the whole line: HD-A1, HD-XA1, HD-D1, HD-A35, HD-A2, HD-A2W, HD-A2C, HD-D2, HD-A20, HD-XA2, HD-A3, HD-D3, HD-A30. The only official word is this patch "addresses certain playback issues" -- forum posters report 1080p/24 playback jaggies on MPEG-4 AVC-encoded titles like Transformers is no longer a problem. If everything is working fine (and, of course, you're still using your HD DVD player) it may be best to wait until more reports to avoid any potential compatibility problems.

[Via Slashgear]

Read - AVS Forum
Read - Resource for : Firmware Update Information for Owners of Toshiba HD DVD Players:

As with scads of other mega-corps attempting to keep their chins up while the global economy decides what it wants to do, Toshiba has announced that it is now forecasting a $468 million net loss in the first half of 2008. Interestingly, it's being reported that the firm is looking to its LCD HDTVs for growth as its chip business struggles, with plans to grab over 10% of the worldwide LCD TV market by 2011. For whatever reason, the outfit is still refusing to play ball with the lone remaining high-definition movie format, with Corporate Senior Vice President Yoshihide Fujii proclaiming that it has "no intention of adopting Blu-ray for [its] DVD players and recorders." Quite honestly, Tosh's refusal to go Blu is beyond the point of comic relief -- now, it's just downright perplexing.

Read - Toshiba dips into the red
Read - Toshiba counts on LCD TV growth
Read - Toshiba again refuses to go Blu

Toshiba almost had to mess up its thirty-seven hundred dollar lynx coat, at the thought of seeing its HD DVD walking in the rain with some alley-cat-coat wearing hush-puppy-shoe-wearin' Taiwanese crumb cake. According to China's Economic Daily News, some Taiwanese manufacturers apparently sought to buy out the company's blue laser patents and use them negotiate a reduction in the cost of Blu-ray licenses. Whatever the master plan was, it's all for naught since Toshiba's not keen on giving up its licenses, which EDN sees as related to the upcoming China Blue High Definition discs still set to roll out based on HD DVD. HD DVD without Toshiba is like corn flakes without the milk, so it's unlikely we'll ever see it with anyone else, Tosh's own XDE dalliances notwithstanding.

We've spent a little hands-on time with the ITC One uber-franken-HTIB, but Electronic House got some serious quality time with the unit during SE2 Labs' roadshow this past week. So if you've got $25,000 burning a hole in your pocket, but need just a little more detail on how the unit actually works, hit that read link. Still a little uneasy about pulling the trigger? Maybe knowing that SE2 Labs is adding remote diagnostics will ease your mind. For either standard maintenance (firmware updates, etc.) or unexpected problems, a technician can troubleshoot (and hopefully solve) the problem by using the RS-232 and IP connectivity in the ITC One. As SE2 Labs describes it, "...it's like having on-demand access to an A/V professional." Hmmm -- maybe if our friends got these, it would cut down the service calls we field!

[Thanks, Chuck]

Read - ElectronicHouse ITC One review
Read - ITC One remote diagnostics

While scads of HD DVD adopters took advantage of extended return periods in order to rid themselves of the defunct format, we wonder who ran out to acquire a player at rock-bottom prices? Even now, the cost of entry into Blu-ray is still ridiculously high, and it's not like we ever had any issues with the image / audio quality of HD DVDs. Rather than beating around the proverbial bush, we'll get right down to it: did you rush out to buy an HD DVD player soon after the format war concluded? Did you stock up on HD DVD titles at bargain basement prices? Are you still enjoying your HD DVD player right now? Tell us how your unit is faring after a few months of being shunned by everyone else, and don't even think of being shy.

In a recent Forbes article about the big turn around at Sony, we found the moves it took to ensure Blu-ray would win, to be the most interesting. According to the article, the Paramount move (understandably) had the BDA scrambling, which was evidently enough of a stressor to motivate all the divisions of Sony to work together towards a common goal. Among other things, the gaming division dropped the price of the PS3 and the movie studio had to give away Blu-ray movies with the PS3. Overall there's nothing new in the article if you've been following it all along, but aside from a few obvious mistakes -- Blue-ray and HD-DVD Forbes, really? -- it is interesting to get an inside perspective to the series of events that will always hold a special place in our gadget lives.

Even we would agree that digital downloads aren't apt to siphon away a significant amount of physical media market share in the immediate future, but a recent survey conducted by CinemaNow (read: your skeptic hat should now be firmly in place) suggests that the vast majority of Americans feel otherwise. As a matter of fact, 87% of those surveyed agreed that "renting DVDs at the video store or through mail service will become a thing of the past," and 94% of those same folks reportedly felt that movie downloads were just "better for the environment." Not like the average joe / jane understands how much energy is consumed by warehouses full of drives, gigantic air-conditioned server rooms and legions of PCs sucking down content, but yeah, these results are totally representative of the truth.

[Image courtesy of Street Knowledge]

Considering how fresh ArcSoft is on the scene, it pulled a decent amount of respect from a recent poll of ours asking which Blu-ray HTPC software was preferred. For those who've stuck with the big names (you know, Corel / CyberLink), you may be considering making the switch -- after all, at least ArcSoft's TotalMedia Theatre still includes support for HD DVD (unlike some others). Reviewers over at Missing Remote were generally thrilled with the software's performance, noting that Vista Media Center integration was top notch and even the customer support was on par. All in all, it doesn't sound as if you could really go wrong with slapping this into your next HTPC, but check out the read link just to make sure.

ILY Enterprise is totally playing word games here with its "world's first" 6x SATA Blu-ray duplicator, but we suspect it actually is a tad quicker than Vinpower Digital's comparable unit. As the company states, this unit boasts a controller that is "specifically designed and built for a SATA connection to reduce the cost and work more reliably than IDE-converted-SATA units," though we can't say if you'll actually notice the difference in speed without a stopwatch. Whatever the case, those interested in firing up their own piracy farm movie production company can acquire one now (from 1 to 11 targets) for a presumably lofty price. Oh, and judging by those logos, we reckon these drives could be used to play back some of your old HD DVDs during off-hours -- talk about a nice perk.

We keep hoping that Toshiba will come to its senses and just let this whole thing die, but no. Apparently insistent on keeping the last-generation format alive for as long as it possibly can, it seems the outfit is getting ever-closer to a super-resolution DVD player that would reportedly upscale DVD content like nothing we've ever seen. The latest tidbit in this woefully depressing saga is a newly approved DVD Download DL logo, which was given the final thumbs-up by the DVD Forum Steering Committee last month. In reality, no one outside of Tosh's headquarters has any idea if this development is indeed intrinsically related, but at this point, we wouldn't be shocked one bit to find that it was. Then again, the June 11th meeting also saw specifications for CH-DVD approved, so here's to hoping Toshiba isn't jumping on that bandwagon fiery wreck.

[Via TG Daily]

Read - DVD Forum approval
Read - Discussion / rumors

For the attentive in attendance, you likely noticed that none of Toshiba's newly announced laptops (yes, even the absurdly powerful Qosmio rigs) have built-in Blu-ray drives. Like, there's not even an option. When questioned about the obvious oversight (ahem), Tosh's Europe CEO Alan Thompson noted that "Blu-ray was just one of the many ways that you can get HD content and is not required for accessing HD content." Furthermore, it seems as if the outfit is continuing on in its pursuit to develop the best DVD upconverting technology in the whole wide world, as it explained to the press in London that its forthcoming technology would "fill in the gaps" and "add resolution." Company representatives even remarked that "Blu-ray was only a storage medium," and reiterated that BD "wasn't the only way to view high-def content." It's one thing to bow out gracefully, pick up the pieces and get on with life. It's another thing to douse yourself in ignorance and pretend that Blu-ray (let alone HD DVD) never happened.

Read - Toshiba's London press event
Read - Toshiba Europe CEO comments

If you've been intrigued by SE2 Labs' ITC One high-end combo boxes, but can't find a dealer in your area, help may be on the way. The company is going on tour this summer to demo the ITC One to potential dealers around the country. Phoenix and L.A. have already been hit, and Seattle, Atlanta, New York and San Francisco remain on the tour schedule. Naturally, custom installers will be the focus here -- if you're considering one of these units that represent the densest form of HD goodness known, ping your installer. They'll be happy with the $25,000 MSRP (depending on configuration), modular construction, integration and upgradability. You'll probably be less happy with the price, but peeking at the cabinet chock-full of premium components (and the end results onscreen) will ease the pain.

Nothing too notable here -- just that Toshiba is apparently fixing to unveil a brand new DVD player in the age of Blu-ray that will be "capable of producing high-resolution images from regular DVDs." As you're laughing heartily, ponder this: are we looking at a simple upconverting DVD player? Or will that Cell-based SpursEngine chip bring "super-resolution" to a standalone deck? According to unnamed sources cited by Daily Yomiuri Online, the planned release "signifies an effort to recover from a humiliating setback suffered in March after announcing its decision to withdraw from its HD DVD business." We really cannot fathom why Tosh would even dream of fighting BD with souped-up DVD, but reportedly, it plans on marketing the unit "as a device with which consumers can enjoy a broader array of content than is available in the Blu-ray format." Congratulations Toshiba -- we thought it couldn't get any lamer than HD VMD, and you handily proved us wrong.

[Via VNU Net / Yahoo, image courtesy of DangerousIntersection]