Not everyone has been won over by Toshiba's XDE upscaling, but the company has no plans of abandoning its in-house developed tech; at least that's what key folks behind XDE said in an interview with Home Cinema Choice mag. Not surprisingly, there's a lack of specific sales figures or technical detail on how the adaptive processing works -- there's nothing wrong with holding on to the secret sauce, after all -- but the interview definitely shows that Toshiba is feeling pressure from falling Blu-ray player prices. We've got to wonder how the company is going to deliver a model cheaper than the $150 XD-E500, though -- the gap between standard DVD spinners and cheap Blu-ray players is getting awfully thin, even for pixie dust.

Not satisfied with battling RealD for theater 3D dominance, Dolby Labs is pushing forward its 3D solution for home viewers. Timely, since this will should be the year SMPTE picks a direction and everyone gets behind it (or not,) and Dolby apparently already made its case back in September. We'll be able to judge their offering vs. Panasonic, TDVision and all others this week and hopefully come away knowing if 3D really is ready to be the next big thing or just a useless gimmick.

Watch out, MP3 -- you've got a formidable opponent creeping up on you. All kidding aside (yes, we were kidding), Fraunhofer IIS is hoping that at least four people will turn from their MP3 / AAC addictions and embrace yet another one of its audio formats at CES, which is simply christened MPEG Surround. Harald Popp, head of the Multimedia Realtime Systems department at the company, has asserted that the firm believes that "MPEG Surround will become a major online distribution format when downloading music, movie and TV content," noting that it offers "the music industry a way to sell iPod-compatible surround content through the existing stereo download infrastructure." We suppose the multi-channel aspect is at least somewhat noteworthy, but we still see a hard road ahead for it to gain "global acceptance" in 2009.

For those searching for a few more details on how exactly the Monsters vs. Aliens 3D trailer will be seen on Super Bowl Sunday, you've arrived at the right place. According to a new AP report on the topic, around 150 million 3D glasses will be given away for free at Pepsi / SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers -- in other words, you shouldn't have to look hard to find 'em. The three minute promo will utilize Intel's InTru 3D and ColorCode 3-D technologies, which are said to be far superior to the old red-blue Anaglyph system. In fact, those without 3D glasses will still be able to make out what's going on. Oh, and if you were even the slightest bit curious as to how serious DreamWorks Animation is about pulling this off, get a load of this: the outfit's CEO, Jeffrey Katzenberg is calling the stunt "perhaps the biggest media-advertising event in history," noting that it will involve "tens of millions of dollars." Gulp.

[Image courtesy of AP Photo/Matt Sayles]

Tired of buying those overly compressed MP3 files online are ya? If so, have a look at the new music service from Bowers & Wilkins. Said outfit, along with Peter Gabriel, is pushing the B&W Music Club, which is hailed as the subscription service for audiophiles. Essentially, those with incredibly discerning ears can pay an annual / monthly fee to have access to "one specially commissioned album each month, recorded in dedicated live sessions at Real World Studios near Bath in the UK." The albums are available in Apple Lossless or FLAC formats and provided without any DRM baked in. In an interesting twist, B&W is providing free studio time and mixing sessions for artists who'd like to have their tunes offered up, which could open up opportunities for little known musical geniuses to get exposure. Check the read link for all the fine print, but here's the tidbit you're really after: $39.95 for six months, or $59.95 for a year.

Is it any wonder that Blu-ray Disc buyers are taking advantage of Digital Copy more frequently than ever? According to a recent writeup at TWICE, it's becoming even easier to find 'em. Today, a grand total of 52 BDs, practically all from seven major studios, are available with Digital Copy versions of the movie for playback on portable media players and computers. Unfortunately, the total of Digital Copy-enabled DVDs wasn't available to compare, but we are told that Warner Home Video is leading the charge on the Blu side with 19 Digital Copy-equipped Blu-ray Discs. As for the other guys, Lionsgate and Universal offer eight apiece, while Disney offers up three with a fourth coming in February. So, have you taken advantage of Digital Copy on the BD flicks that you've purchased?

This won't come as any surprise to folks watching the absolutely thrilling Chargers vs. Colts matchup on NBC, but 3D has officially hit the mainstream. NBC has been feverishly pushing a 3D airing of a Monsters vs. Aliens trailer on Super Bowl Sunday, and a 3D episode of Chuck will follow later in February. We were even blasted with a shot of Jerome Bettis rockin' some super ugly 3D glasses, of which you'll be able to procure yourself for free in the coming weeks at select Pepsi and Sobe kiosks. Obviously, since the ads were shown to all watching tonight's tilt, no special television will be needed to enjoy the eye-popping content; now, let's just wait and see if any 3D clips are snuck into the actual Super Bowl.

[Via TVByTheNumbers]

Redbox -- the outfit that makes its ends by offering consumers $1 DVD / Blu-ray rentals in kiosk stations positioned at grocery stores, Walmarts and other retail outlets -- has let its CEO out of the corner office long enough to speak with VideoBusiness. With B&M rental outlets feeling the pain from by-mail / online alternatives, VB questioned whether Redbox's business model was viable. Gregg Kaplan noted that the model was indeed viable and profitable, harping on the fact that many families are redirecting out-of-home entertainment dollars to at-home entertainment. He's also publicly confident that the business will continue growing "at a brisk pace," and given that its market share currently sits at just 5% to 10%, it definitely has the room to grow. We have to say, Redbox has it pretty good. While many are too lazy to make a trip to the video store, it's actually convenient to grab a flick while you're out grabbing produce; hit the read link for the full interview.

We hate to harsh on Toshiba here, we honestly do, but what in the world is it thinking? As if its clearly unimpressive Super Resolution Technology wasn't embarrassing enough, we're now hearing that the outfit is expected to release a line of prototype players at CES next week that tout SD card slots. Why, you ask? To accept the flash card movies that -- you guessed it -- no one on the entire planet is interested in. Okay, so maybe a handful of people (you know, the same characters who thought slotMusic was a solid idea) will buy in, but seriously, this has failure written all over it. The move comes hot on the heels of a Toshiba / Mod Systems tie-up to establish kiosks that sell films on SD cards, though we're still curious as to whether these SD card players will be of the standalone variety or integrated into upscaling DVD decks. We'll keep an open mind 'til we see the final product(s) at CES, but it'll take a belated Christmas miracle for this to be even halfway awesome.

[Via Video Business]

We've already polled the audience this year to see if you all still visited the tried-and-true rental store on any sort of regular basis, and most everyone made clear that the act of driving out to rent a movie was simply old hat. A new writeup over at the Press of Atlantic City takes a look at how close these establishments are to caving to alternate forms of renting. These days, consumers have a copious amount of options: VOD via their pay-TV provider, Netflix (by mail and online streaming), Hulu, VUDU and tons more internet-based alternatives. It doesn't take long to realize that driving out to get a movie isn't required anymore. Interestingly enough, not everyone expects the mom 'n pop rental shops to close up in the coming years, with an increasingly aging population still sticking to their roots and doing things the ways they always have. What say you? How long does the B&M rental outlet model have before it's overtaken by newer methods?

Ever wondered if anyone ever bothered to utilize that Digital Copy that so many films are shipping with these days? Warner Home Video did, so it engaged in a bit of research to find out who exactly was tapping in. In short, BD movie buyers accessed Digital Copy around twice as much as did DVD buyers, and it was found that the uptake rate is "measurably growing among Blu-ray consumers with successive Warner releases." Still, data shows that Digital Copy usage across the industry is still relatively rare, with title uptake across studio titles ranging between 5% and 13%. We found it particularly interesting that adding a copy of the film to a disc carried with it a substantial expense -- around $1.15 per unit -- so we wouldn't be surprised to see studios refine their strategies to ensure that consumers appreciate the addition.

Oh, brother -- yet another high resolution audio format to worry over. Just when you thought you could pick up Denon's forthcoming universal Blu-ray player and be done with it comes HRx. The format, which is hyped up by Reference Recordings and is literally high-res WAV files toasted onto DVD media, cannot be played back in traditional DVD / DVD-Audio decks. Instead, you'll need PS Audio's PerfectWave Transport Memory Player. Until now, folks (all three of them) have simply been ripping the files onto PCs or music servers for playback, but the item you see above will indeed handle CDs and HRx DVDs, the latter of which delivers 24-bit, 176kHz sound. There's no mention of a price or eventual release date, but something this specialized just can't be cheap. We mean, it just can't be.

Add another to the CES must-see list, as DDD TriDef and Altera have teamed up to create automatic 2D-to-3D converting processors. Slated to run demos on a 46-inch Hyundai IT 3D LCD , the opportunity for plug and play 3D could make for an easy transition, just like the jump to HD (ha!) While you collectively shudder from horrible memories of the old days of high definition, we'll ponder whether this is the same sterescopic 3D chip Samsung is testing with an eye towards a late '09 release. Considering their long track record with DDD finding this hardware a home next to your MediaLive Digital Media Adapter doesn't seem to be entirely unreasonable speculation.

Still playing your Xbox 360 on a non-HDTV or, like some of us at EHD, sticking out the holidays at a relative's where standard definition is the only option? Good news, the Banjo-Kazooie: Nuts & Bolts title update went live earlier this week, rendering things readable, even under the most trying of circumstances. Now, getting your console online at your dial-up only, WiFi-less, out of 3G range cousin's house is the only problem left, until that's solved hit up Xbox 360 Fanboy for comparison shots of the original and newer, bigger text.