Digital TV subsidy program nearly dry: get your vouchers now
[Via ShellyPalmerMedia]
Update: The well is dry! Yikes!
Oh, dear. You all point and laugh now, but as Richard Doherty, an analyst with the Envisioneering Group, has stated: "On February 18, there will be a tremendous amount of finger-pointing." Richard also makes another point that we certainly agree with in that "this transition is possibly one of the worst understood consumer education programs in modern times," with millions of Americans still unready for the impending change. 'Course, if you've ever attempted to help your grandmother troubleshoot a VCR over the phone (let alone in 30-second blips), it's somewhat easier to understand why this process is so difficult to grasp. As of today, legions of people are still perplexed at what's coming, and we believe that many are apt to simply sit around and do nothing. The government / NAB is ramping up advertising and sending out DTV transition-mobiles in order to get the word out, but one must wonder, is it too late to save those who have already delayed this long?
Cable companies have been moving analog stations to digital tiers for quite some time now, using the shifts to free up bandwidth and expand the amount of stations they carry. Separately, broadcast stations (you know, those ones you can pick up with an OTA antenna) are being forced to beam out signals in digital-only this coming February. The two scenarios have nothing to do with one another, but it's evidently difficult for the average consumer to grasp that -- particularly when cable carriers are accelerating analog-to-digital transitions in order to "encourage" the purchase of digital tiers and corresponding set-top-boxes. To that end, the National Cable & Telecommunications Association has agreed that all cable companies will freeze their own personal switchovers until the national broadcast cutover is complete, which will hopefully solve some of the confusion. We have a hard time believing outfits like Comcast signed on without a fight, but either way, it looks like those digital tiers won't be growing out of control between December 31st and February 17th, 2009.








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